Wednesday, September 16, 2009

British bank acquires football club sponsorship for 80m Pound

LONDON: Standard Chartered has acquired the shirt sponsorship of Liverpool Football Club for £80million at a time, when the world is marking the first anniversary of the global slowdown.
Foreign sources said that Standard Chartered has signed an agreement with Liverpool Football Club for the display of its logo on the T-shirts of the premier football club team players against annual payments of 20 million pounds for four years.
Standard Chartered will take place of Carlsberg, which had offered payment of 10 million pounds annually.

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